Page 61Page 62
Page 61
CARBON MITIGATIONDow led a unique cross-sector collaboration effort to leverage the Olympic Games as a catalyst for the adoption of more sustainable solutions that are relevant to help address one of the world’s major challenges: climate change.With an industry-leading portfolio of solutions that extract value from chemical and biological sciences, Dow stepped up to the challenge of helping Rio de Janeiro deliver the Olympic Games and participated in over 20 projects related to the event’s extended infrastructure. Dow science was present in all four venue clusters of the Olympic Games Rio 2016. At the Olympic Park in Barra, wire and cable technologies and construction chemicals could be found at venues such as the Olympic Tennis Centre, Olympic Aquatics Stadium and the Main Press Centre/International Broadcast Centre (MPC/IBC) complex. The Olympic Village, also in Barra, relied on construction chemicals, coatings and polyurethanes to ensure the comfort needed for athletes to perform on the world’s main stage.In Deodoro, Dow chemistry provided polyethylene and polyurethane technologies for the hockey pitches’ innovative synthetic turf system, as well as for the competition balls. The iconic Maracanã stadium relied on game-changing chemistry for piping, flooring and waterproofing, while in Copacabana, bike lanes using more sustainable water-borne acrylic epoxy road markings paved the way for millions of cariocas and visitors.EDUCATION + SCIENCE = TRANSFORMAAligning with its 2025 Sustainability Goals, Dow served as the premier corporate partner of Transforma – Rio 2016’s education programme – and provided content focused on physics, chemistry, biology and environmental studies to be taught through the lens of the Olympic Games.Dow’s support also helped Transforma expand to seven additional cities in which the company has operations in the Brazilian states of São Paulo and Bahia. As a result of this expanded reach, more than 181,000 students were added to the pool of seven million who benefited from training opportunities and sports festivals provided by the programme.SPONSORSHIP061