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TORCH RELAYIn the lead up to the Olympic Games Rio 2016, Coca-Cola served as a Presenting Partner of the Olympic flame on its 95-day journey through Brazil as part of the Rio 2016 Olympic Torch Relay. By the time the torch arrived in Rio de Janeiro, the flame had been carried by more than 12,000 people, having visited 320 cities and covered 20,000km on land and over 16,000km by air. Nearly 2,000 Coca-Cola Torchbearers helped the flame reach the most remote and diverse corners of Brazil, having been chosen based upon the inspiring work they have done in their communities, for embracing positivity and for the gold spirit with which they bring people together. THE COCA-COLA OLYMPIC GAMES STATIONFor the first time in its Olympic Games history, Coca-Cola created an official ‘must see’ hangout for teens in Rio where they had the chance to experience #ThatsGold in a number of ways, from innovative tech activities to headline events with their idols. Located in the new heart of the city at the Official Rio Live Site in Praca Maua, the “Parada” – as the locals called it – was named the top experience in Rio de Janeiro in terms of buzz during the Olympic Games.#ISSOÉOURO (#THATSGOLD) EXPERIENCEWithin the Olympic Park, the Coca-Cola experience offered a visually stunning activation, including ice-cold Coca-Cola served in commemorative gold aluminium bottles, a celebration of the Olympic Torch Relay (featuring photo opportunities with the torch), highlights of the long standing partnership between Coca-Cola and the Olympic Games, and a pin trading and retail experience. With more than 180,000 visitors and 50,000+ pins traded, #IssoÉOuro quickly became one of the most talked about experiences in the Olympic Park. GLOBAL INFLUENCERSTo help spread #ThatsGold across the world, Coca-Cola enlisted a selection of global influencers, including Australian superstars Cody and Alli Simpson, Canadian actress and fashion blogger Allie Evans, and British YouTuber Jake Boys. The influencers created a series of online content that defined what #ThatsGold meant to them and encouraged their social media followers to celebrate their own gold moments. These influencers helped Coca-Cola celebrate #ThatsGold to the tune of 500 million impressions.SPONSORSHIP049