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Thomas Bach, President, International Olympic CommitteeThe Olympic Games Rio 2016 provided 16 glorious days of world-class sport and the celebrations across the city truly demonstrated Brazil’s unique joie de vivre.Throughout the Games, the athletes amazed us all with their incredible performances, the first-ever Refugee Olympic Team inspired us with their talent and human spirit, and the volunteers warmed our hearts with their smiles. Without doubt, the Olympic Games Rio 2016 helped show us the power of sport to unite the world and demonstrated that diversity can enrich us all.They truly were marvellous Olympic Games in the Marvellous City, and the whole of Brazil should feel proud of this. These Olympic Games are leaving a unique legacy for generations to come. History will talk about a Rio de Janeiro before and a much better Rio de Janeiro after the Olympic Games.I would like to express my gratitude to our Olympic Broadcast Partners who helped share events in Rio de Janeiro with the world, and to our Worldwide Olympic Partners for their invaluable contributions, which gave the world’s best athletes the chance to compete on the Olympic stage. Within this Marketing Report, you will see just how important their contributions were to the Olympic Games Rio 2016 and to the Olympic Movement as a whole.Thomas Bach004 FOREWORD