Page 38

“The launch of the Olympic Channel ensures that fans will be able to continue their excitement of Rio and the Olympic Games all year long.” Mark Parkman, General Manager, Olympic ChannelThe Olympic Channel was launched on 21 August following the Rio 2016 Closing Ceremony. The new, multi-platform digital experience offers fans the chance to discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, new, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year in support of the IOC’s goal, set out in Olympic Agenda 2020.Programming on the Olympic Channel features both short form and long form content focusing on elite athletes and their quest for success as part of the channel’s overall mission to reach younger generations and fans through content that strengthens their connection to the Olympic Movement outside of the Games themselves. The scope of the Olympic Channel’s original programming covers a diverse array of subjects including training, educational and youth-oriented topics, sustainability, sports science and nutrition, healthy and active lifestyles, historical footage and official films from the IOC’s archives. Olympic Channel038 BROADCASTING