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In addition, NBC’s unprecedented digital coverage resulted in nearly 50 million viewers watching coverage on web, mobile and connected devices, while there were 100 million unique users and 222 million visits to the NBC Olympics website – up 29 per cent and 44 per cent respectively from London 2012. In total, NBC viewers watched 3.4 billion streaming minutes during Rio 2016, including 2.71 billion live streaming minutes – 1.2 billion minutes more than the live stream totals for every previous Olympic Games combined.NBC also partnered with Snapchat to distribute Olympic-related content on the media and messaging app via a Discover channel and multiple daily Live Stories. In total, this content received 2.2 billion views, totalling 230 million minutes of consumption. On Facebook, NBC published nearly 900 videos during the Games including 160 Facebook Live posts, with this content generating more than 600 million views.In Canada, CBC/Radio-Canada’s coverage of the Olympic Games Rio 2016 offered Canadians more hours of live coverage than any previous Games, and audiences responded by watching in record numbers. In total, CBC/Radio-Canada’s coverage reached 32.1 million Canadians – more viewers than have watched any previous Olympic Games in Canada. In terms of digital audiences, CBC/Radio-Canada’s English- and French-language websites and apps generated more than 229 million total page views and nearly 37 million video views over the course of the Games. These video views alone accounted for more than 734 million minutes of video watched by Canadians during Rio 2016. “The best athletes from Canada and around the world inspired us day after day in Rio and it was our privilege to share these moments of triumph and heartbreak with so many Canadians.”Greg Stremlaw, Executive Director, CBC SportsBROADCASTING033