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“For the Olympic Games, the whole world is captivated, turns on its television and supports their country.”Carli Lloyd, USA, Olympic gold medallist in footballGLOBAL BROADCAST HIGHLIGHTSWith billions of viewers tuning in to watch the action from Rio de Janeiro, the global interest in the Olympic Games was higher than ever before. Across the world, RHBs enjoyed record audience figures on both television, digital and social media platforms.BRAZIL Nine out of 10 Brazilians who had access to TV watched at least some coverage of the Olympic Games on television thanks to Grupo Globo, which led the host country’s largest-ever broadcast operation. This represented a 117% increase over the 86 million Brazilians who watched coverage of the Olympic Games London 2012.The men’s football final – which saw hosts Brazil triumph over Germany – attracted a combined audience of 47.1 million viewers across TV Globo, Rede Record, Band and SporTV. This was the highest sports audience in Brazil since the current auditing system was established in 2006.“We used all the force of our content platforms to make the Games a truly national experience and the result was historic.”Roberto Marinho Neto, Sports Division CEO, Grupo GloboMore than 270 dedicated digital platforms available to view coverage20%More coverage of Rio 2016 watched by the average television viewer compared to London 2012BROADCASTING031