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Across digital platforms, the reach of the Olympic Games Rio 2016 was truly unprecedented as digital coverage jumped to over 243,000 hours – double the coverage on traditional television of Rio 2016 and almost three times the digital offering for London 2012. This was the first time at a summer Olympic Games that more coverage was available on digital platforms than on TV, ensuring that Rio 2016 was the most digitally enabled Olympic Games ever.There was a 10% increase of the total audience on official broadcaster digital platforms (websites and apps) and Rio 2016 broadcast coverage viewed online was more than double that for London 2012.The Olympic Broadcast Partners also successfully used an official presence on social media platforms to engage viewers in their territories. In total, there were over seven billion video views of official content from broadcasters and other official stakeholders on social media platforms.“The record-breaking digital coverage of Rio 2016 shows that watching the Olympic Games no longer means simply turning on your TV, with more and more fans choosing to stream content on their connected devices wherever and whenever they want.”Timo Lumme, Managing Director, IOC Television and Marketing Services Half the world’s population watched coverage of the Olympic Games Rio 2016Olympic Games Rio 2016 broadcast coverage viewed online was over double London 2012024 BROADCASTING