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Olympic Marketing Overview The International Olympic Committee is entirely privately funded, meaning commercial partnerships are crucial to the continued success of the Olympic Games and the operations of every organisation within the Olympic Movement.Domestic sponsorshipTicketingLicensing Every day the IOC distributes the equivalent of USD 3.25m to help athletes and sports organisations at all levels around the world
Up 6.2% to USD 5.6 billion 6.2%compared with 2009-201274% Broadcast rights 18% TOP programme marketing rights 4% Other rights 4% Other revenueREVENUE SOURCES 2013-2016WHERE THE MONEY GOESHOW THE OLYMPIC MOVEMENT GENERATES REVENUEREVENUE 2013-2016Redistributed to wider sporting movement to support the staging of the Olympic Games, promote the worldwide development of sport and the Olympic MovementSpent on IOC activities to develop sport and the operations of the IOC90%10%3.25M USDThe sale of media rights to the Olympic GamesThe Olympic Partner (TOP) worldwide sponsorship programmeThe IOC’s official supplier and licensing programmeTHE IOC MANAGESTheir own complementary commercial programmesOCOGs MANAGENOCs MANAGE*Forecast/estimate*Forecast/estimate018 OLYMPIC MARKETING OVERVIEW