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RIO 2016 EMBLEMAt the centre of the Rio 2016 brand was the Olympic Games emblem, which was unveiled as part of the New Year celebrations on Copacabana beach on 31 December 2010.Composed of multi-coloured figures embracing over the Olympic symbol, the emblem aimed to translate the Olympic spirit, the athletes’ emotions, and the shapes and spirit of Rio de Janeiro into an essentially human, inclusive brand.The city’s atmosphere was reflected in the combination of colours – yellow symbolised the sun and the lively and joyful essence of the local people; blue represented the fluidity of water and the buoyant way of life that is typical of Rio; while green referenced Rio’s forests and exuberant nature.By depicting figures embracing, the emblem also symbolised the unity of the Olympic Games with their outlines also recalling the shape of Sugarloaf Mountain – one of Rio de Janeiro’s most beautiful landmarks. THE LOOK OF THE GAMESThe Rio 2016 ‘Look of the Games’ – the design used for all the event’s visual communications – was launched in August 2014.Inspired by Brazil, Brazilians and Rio – and developed by the design and branding teams of the Organising Committee – this visual identity aimed to reflect the landscape and most recognisable icons of the host city, including the Sambodromo, the Lapa Arches, Corcovado, the Dois Irmãos (Two Brothers) Mountain, Sugarloaf Mountain and the Pedra da Gávea Mountain.These designs were seen throughout the venues and the streets of Rio during the Games, helping to bring the city together and create a unique experience for residents and visitors alike.126 THE OLYMPIC BRAND