Page 6

MARK RUDDY, CHIEF OPERATING OFFICER OF THE TRANSPORT SYSTEMS CATAPULT, SAYS NEXT STEPS IN INTELLIGENT MOBILITY WILL INVOLVE A DEMAND-DRIVEN FOCUS FACILITATED BY SMART USE OF DATA BUILDING A BETTERTRANSPORT WORLD The Transport Systems Catapult exists to help bridge the gap between invention and market exploitation. Over our first four years we have established a track record of innovation and helping to cement the UK as a centre for innovation in Intelligent Mobility. We believe that the IT, Big Data and AI revolutions are poised to transform transport in the same way they have already transformed music, publishing and retail. Today, travellers are responsible for integrating their own journey by researching and paying for each separate leg themselves. Whilst we recognise the benefits that cycling and walking bring to individuals and society, they still need to be integrated into our transport systems. Trains, buses, taxis and private-hire vehicles, lorries, and vans have multiplied in number but they act in silos as they always have. Planners still base their work on surveys and questionnaires, and land- use decisions are often taken separately from transport, even though the two are interdependent parts of complex urban systems.INTRODUCTION