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SOLAR POWER: THE GLOBAL SOLUTIONOVERCOMING CHALLENGES IN EUROPEEurope is the cradle of solar, it was the first region to embrace the technology wholeheartedly and the first region to provide genuine support for its mass deployment across the continent. In 2010, 80 per cent of the world’s solar power was located in Europe. By 2016 things have changed quite a lot. Solar power is no longer the darling of Europe only. It is an energy source that has been embraced across the world, from the USA to China via the Middle East and India. No corner of the globe remains untouched by solar and today Europe represents just under 50 per cent of the total installed solar power capacity. All of this has happened in just 8 years, making solar the fastest growing energy source on the planet.JAMES WATSON, CEO, SOLARPOWER EUROPEKRISTINA THORING, POLITICAL COMMUNICATIONS ADVISOR, SOLARPOWER EUROPE Photo Credit: © Forster Group Ltd