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058 GLOBAL VOICESIn order to seize these opportunities, business and capital are not only redefining purpose and content, the perception of competition and consumers is changing as well. The challenges at hand are so extensive that collaboration is crucial. Large corporations looking to dramatically reduce their carbon and resource footprint must also influence and intensify the collaboration throughout the entire supply chain – from the collection and use of raw materials to the sale of the product or service to the customers. For example, the majority of Unilever’s impact lies in the hands of the consumer. For Puma, its leather supplier holds the key to impact. For IKEA, it is the logistics of distribution and storage that is at the core. With the recognition that enormous challenges require enormous efforts, Unilever and the Global Commission on Business and Sustainable Development (GCBSD) launched a commission that aims to highlight the significant rewards awaiting companies that take a lead in poverty reduction and sustainable development. “We have an opportunity to unlock trillions of dollars through new markets, investments and innovation – but to do so, we must challenge our current practices and address poverty, inequality and environmental challenges,” said Unilever CEO Paul Polman in a statement. “Every business will benefit from operating in a more equitable, resilient world if we achieve the SDGs.” I am optimistic to see that new forms of collaboration are being created and are growing. Apart from the crucial impact from multinationals, it is equally important to note that the most radical solutions, often with disruptive impact at a fast pace, are attributed to small, innovative start-ups. However, those value-creating start-ups often do not scale up as they should, whereas the world desperately needs their solutions. They need and deserve our support, and the support of large, multinational corporations, to rapidly scale up their innovative and highly effective disruptive solutions. Corporate Venture Capital from ambitious corporations means the world to these start-ups, not only because of the investment potential but also because of the tremendous value large corporations can offer them in terms of knowledge, global networks and other necessary means. In other words: access to crucial growth ingredients. In fact, we do not need more start-ups. We need start-ups that scale. GLOBAL SCALE FOR GLOBAL CHALLENGESScale is necessary and in this regard, governments and politics must be involved as well. It is evident that the real price on carbon cannot wait, and many corporations have been literally asking for it before, during and after COP21. We need a system change for business, and for tax levies as well. The SDGs provide a compass by which all areas of business, “ THE MARKET POTENTIAL FOR BUSINESS IN THE NEW ECONOMY IS LITERALLY A TRILLION-DOLLAR BUSINESS CASE”