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A clear majority favours the can for energy and sports drinks, with figures up from 2011EVERY FOUR YEARS BCME COMMISSIONS EUROPE-WIDE RESEARCH ON CONSUMER ATTITUDES TO PACKAGING. HERE ARE SOME OF THE HEADLINES…COUNTRIES POLLED• Can use for all occasions was up across the board• France and Germany saw growth of can usage at home (by self or with others) • “On-the-move” and “at work” occasions saw a key increase of “cans being most often used”KEY CONSUMER NEEDSDRINKS TYPE• 35-54s are the most into recycling and the most price-conscious They want packs to be sturdy and tamper proof • 14-17s want packs to look cool and attractiveNeeds in drinks packaging in 2016 are similar to those found in both 2007 and 2011, as well as across countries:Taste is consumers’ number one needValue for money and convenience are most important after taste• Consumers scored the can high on delivering tasty drinksRelative performance of cans against other packs has improved on most aspects in all markets since 2011PERFORMANCE AGAINST OTHER PACKS(All figures from 2016)• Recyclability is relatively important to consumers• Pack appearance is growing in importanceThere are differences in needs by demographic group, age group and gender:UKFranceGermanySpainDRINKING OCCASIONS• Females want packs to be:light easy to storerecyclablere-closable52%68%82%64%UKFranceGermanySpainEUROPEAN CAN MARKET REPORT 2016 29CONSUMER RESEARCH